How Irish businesses are cashing in on the ‘pet humanisation’ boom The ‘pet parenting’ phenomenon has helped create a multibillion-euro industry.
FIRST, THE FAMILY pet slept in the back yard. Then it was welcomed into the house. Now, it could very well share a bedroom – if not a bed – with its owner. The evolution of people treating cats and dogs like one of the family has helped pet care evolve into a lucrative, multibillion-euro […]
